Beyond Brand

Story is by no means a new tool in the corporate kit: for at least four decades, corporate communications have been consciously deploying “the power of story” to define brands, humanise products and talk the ‘consumer talk’. These applications of story are entirely valid and can produce great results, but they exercise a dilute form […]

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Book Review: On the Origins of Story: Evolution, Cognition, and Fiction by Brian Boyd

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Story at Work

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Use Story, Make Meaning

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Story and Ritual

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Embodied Story

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Narrative vs Story

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