Story is by no means a new tool in the corporate kit: for at least four decades, corporate communications have been consciously deploying “the power of story” to define brands, humanise products and talk the ‘consumer talk’. These applications of story are entirely valid and can produce great results, but they exercise a dilute form […]
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Book Review: On the Origins of Story: Evolution, Cognition, and Fiction by Brian Boyd Read More »
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The Innateness of Story Sense Read More »
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The Neuroscience of Story Read More »
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Use Story, Make Meaning Read More »
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam orci ipsum, pharetra non libero eget, aliquam pellentesque risus. Nunc nec semper lorem. Sed rhoncus diam risus, luctus placerat arcu fringilla pulvinar. Nullam consectetur placerat sapien, sit amet feugiat orci porta quis. Duis cursus blandit lorem vel ornare. Aenean at nisi magna. Quisque venenatis rhoncus justo,
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam orci ipsum, pharetra non libero eget, aliquam pellentesque risus. Nunc nec semper lorem. Sed rhoncus diam risus, luctus placerat arcu fringilla pulvinar. Nullam consectetur placerat sapien, sit amet feugiat orci porta quis. Duis cursus blandit lorem vel ornare. Aenean at nisi magna. Quisque venenatis rhoncus justo,
The Uses and Abuses of Story Read More »
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Narrative vs Story Read More »
