Why Story?
Why Story?
Why Story?
Story has in recent years become a buzzword heard in boardrooms and on conference calls around the world, and understandably so: people intuitively recognise its power—its ability to hold attention. Story-making is a fundamental human activity; people’s story sense alerts them to the presence of coherent stories. In a world of infinite information, stories tell us what is important. Good stories are systems unto themselves; tools that both encode information and contain the apparatus for their own decoding. They are memetic: it is in their nature to be proliferated.
Presence - The Full Programme
"when people feel that they are in possession of their own lives, then problems become opportunities. Each problem leads to new problems. The world draws us forward, and we are not defined by "occupation" or "profession", but by the work we have achieved, and the problems we have confronted."
Raymond Peat | biologist
We believe in the power of story to drive and guide any project. Here are some of the areas we’ve found story to be the solution:
Web Design
Our philosophy of design prioritises story at every level, and considers who you are, who your audience is, and what the story is you need your website to tell.
Media and Communications Training
We offer expert coaching for corporate media communication, so you and your employees understand your story and how to tell it.
Digital Learning Design
Story finds a natural application in the arena of online and digital learning. Work with Useful to create courses that engage your students to the full extent that story can offer.
Web Design
Our philosophy of design prioritises story at every level, and considers who you are, who your audience is, and what the story is you need your website to tell.
Media and Communications Training
We offer expert coaching for corporate media communication, so you and your employees understand your story and how to tell it.
Digital Learning Design
Story finds a natural application in the arena of online and digital learning. Work with Useful to create courses that engage your students to the full extent that story can offer.
About us
As a team we represent many decades of experience in the entertainment industry creating and portraying stories, from film and television to the stage and the page. We use our unique skill set to help businesses and individuals craft, clarify and express their stories, so that they can confidently communicate their offerings to clients, customers and employees.
Get in Touch
Have any queries? We are excited to hear from you and can’t wait to see how Useful and story can help you with your project.